Research Journalists
Once you've found journalists, the next step is understanding them well enough to pitch with confidence. We give you multiple ways to research without drowning in tabs:
Research Methods
| Method | Best for | What it does |
|---|---|---|
| Recent Articles | Fresh context for personalization | Pulls journalist's latest articles in real-time |
| Use AI | Quick analysis, summaries, pitch angles | Runs prompts on data already in your table |
| Medialyst Agent | Deep research, finding new information | Searches the web and reads articles for you |
| Third-Party Integrations | Publication reach and authority | SimilarWeb traffic, Ahrefs domain rating |
Research Strategy
Start simple: Use AI columns for quick wins - summarizing recent articles or suggesting pitch angles from existing data.
Go deeper when needed: Use Medialyst Agent when you need information that isn't in your table - a journalist's recent podcast appearances, their LinkedIn activity, or what topics they've been ignoring.
Add publication context: Third-party data (traffic, domain authority) helps you prioritize by publication reach, not just journalist fit.
Fewer, better, evidence-backed
Run the heavier research (Agents, integrations) only on your top 10-20 journalists. Filter first, research second. No point researching 500 people you'll never pitch.